Model brand Hornby targets adults Came across this article on Marketing Week’s Website and thought it was worth sharing. Model brand Hornby is to launch its first ever brand campaign and it’s aiming it at adults rather than children! Sky Sports and ESPN will replace the normal children’s’ TV spots and ads will also run…
Pre register now for www.yourdomainname.shop Ever thought that domain name extensions were a bit limited and that we have to much reliance on .com and .co.uk? Well things are changing for the better it seems as a whole host of new extensions will soon be available: In 2012, the next stage in the Internet’s revolution…
At MW marketing we like to think we take a pragmatic, sales focused view to the advice we give to our clients. One of the influences on our approach was the inspiration behind the recent TV series phenomena ‘Mad Men’; Rosser Reeves. Rosser Reeves was a hugely successful advertising executive and pioneer of television advertising….
Don’t underestimate how vital it can be A lot of companies we have worked with have either underestimated the importance of market research or were under the impression that the costs involved meant that it was beyond their budget. Market research gives you a window with which to view your clients and should be part…
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