Can Google + Help Your Business?

Maybe this infographic can help you decide

Do we have time for another social network? Not sure is the answer. Perhaps we should be thinking in terms of what time do we have for social media and how is that time best used rather than just deciding whether or not to join another network? We log in to our Google + Page everyday and share / connect just like we do with Twitter and Facebook profiles but because Google + is playing catch up the feedback we get is ‘Lets wait and see.’

Far be it from us to suggest you should run out and sign up today but please bear in mind that Google controls over 90% of search in the UK so they will look upon you favourably if you join and there are some big names promoting the service, such as Chris Brogan who is also the source of the info graphic below. (Originally from Blue Glass) You might also want to check out a couple of earlier articles we wrote on Google + and Google + Resources, they contain some useful information and links.


Google Plus Infographic

Useful Stuff

2 articles that are worth a read…

Both the articles summarised below are a bit longer than the ones we normally share but they are both worth reading and we certainly found good advice and ideas in them. As always please don’t try and embrace everything you read all at once, break it down a bit. It’s OK to take bite size chunks and start working on them straight away and then keep other parts for later. Just make sure you don’t forget about them!

Useful Online Articles

The first article is from Chris Brogan, 97 Ideas for Building a Valuable Platform. Chris has broken down the list into 9 categories, we have listed the categories below with our favourite idea in each one.  LEt us know if you agree and then check out the full article for the other 88!

Start Somewhere
Get in the habit of writing daily, even if you don’t post daily. Start with 200 words. Then 300. The current best bet for a blog post’s length is between 300-500 words. You can get that.

Video. Video. Video
Get a YouTube account. You can use any other platform you want, but you must also use YouTube. It’s the #2 search engine in the world. Why would you NOT use it?

Embrace Brevity
Writing commentary about other people’s ideas is great – occasionally. Start formulating your own brief ideas.

Ideas Drive Platform
Hoarding ideas is like stashing ice cubes under your mattress for later. Use them when you get them, and share them liberally.

Be Yourself
Remember that praise and criticism are the same: other people’s thoughts that shouldn’t sway your overall mission. (We tend to accept praise but loathe criticism. Learn to loathe it equally.)

Your Three Roles
Whether or not you want to be, you are now in sales and customer service, along with whatever your main goal or drive might be.

Overnight Success
Doing the work requires more time and effort than not doing it. Unemployment is also easier than working.

What to Talk/Write About
Deliver instruction. Teaching someone how to do something never goes out of style.

What to Avoid
Want to wow people? Don’t write nasty posts about your competitors.


Second article is from Social Media Examiner, 26 Tips for Writing Great Blog Posts. If we are being honest not a week goes by without seeing a ‘Certain amount of Tips for Blogging’ type article and we usually end up reading them all. Most give advice such as ‘write engaging content that your audience will want to share’ and a pretty much a waste of time but as usually Social Media Examiner have put together some good advice. We have listed the 26 topics below, unfortunately they don’t make that much sense on there own, you will need to take 10 minutes out and read the full article.

#1: Anatomically Correct
#2: Blogging Platform
#3: Categories
#4: Description
#5: Editorial Calendar
#6: Fine-Tune and Revise
#7: Guidelines for Writing for Search Engines
#8: Headings
#9: Images
#10: Journalistic Approach
#11: Killer SEO and Blog Design
#12: Lists
#13: Metrics for Blogging
#14: Names, Titles and Bio
#15: Original vs. Curated Content
#16: Publish and Promote
#17: Questions
#18: Research
#19: Stand Out
#20: Title
#21: User-Centered Content
#22: Valuable Content
#23: Word Count
#24: (E)xcerpt
#25: Your Story
#26: Zone for Writing

Do You ‘Like’?

1 in 10 Facebook users do

Interesting infographic from CROWD SCIENCE, based on a survey of just over 1,200 people they have drawn some conclusions on why and what people ‘Like’ on Facebook. Interesting to see why people engage with brands and that support and enjoyment are joint top.

Pop on over to CROWD SCIENCE for the original post.

You Should Be Online!

Get British Business Online

Its the end of the week and we were wondering if we should post something to our blog; the general rule is if you have to think about what you should post then don’t bother. ONLY POST if you have something useful and relevant to say. However we did give this a little bit of thought and we were reminded about a post from Chris Brogan on recycling your blog content, so rather than not bothering at all we had a quick look through the archives and found this post: Get British Business Online.

The concept is simple, if you are a small business without a website or blog head on over to Get British Business Online and you can create your website (Including .co.uk domain name) for FREE! Our core business is selling websites and blogs to small and medium size business but we are big fans of Get British Business Online and believe it is well worth shouting about. More info in the video below…

Get More from Linkedin

LinkedIn Logo

Power up your profile

All the talk about Linkedin over the past few days has been about their IPO (More on that HERE) but we came across a good article form Chris Brogan that we thought was worth sharing about how to get more from Linkedin.

In short you need to do 2 things every week. The first is edit / add to your profile, even if your profile is 100% complete you can still add content or plugins. Secondly write 5 recommendations; you will have people in your connections that you respect and are happy to promote. But try and avoid “I will recommend you if you recommend me’, it doesn’t look professional when both recommendations appear in your news feed straight after each other.

READ THE FULL ARTICLE HERE