Not just for dummies
I have long been a fan of the ‘For Dummies’ series of books (Favourites are WordPress and SEO), they offer good practical advice and are a great starting point for beginners and a great reference for more experienced users. Came across this FREE online guide (In the form of a page flipper) and thought it was worth sharing. You need to fill in a few details but its worth it. Give it a go and please let me know how you get on. Take a look at Retention Email Marketing for Dummies.
