FREE Online Marketing Strategies…

You just have to ‘Like’ us

We spend a lot of time giving advice and direction for all kinds of online marketing projects but more and more we are working with small to medium size business’s that want to get more from the World Wide Web. We have put together a list of our 10 most popular online marketing strategies, based on client feedback and success rates. They are very straightforward and easy to implement, no magic solutions or smoke and mirrors, just a bit of straightforward advice. For example…

Three:
Google alerts

Google Alerts is a free service that allows you to set keywords (Such as ‘Your Business Name’) and then receive an email every time you are mentioned online. You can also set up keywords for your competition or key products to keep an eye on their online presence. You need to sign up for a Google Account before you can register for this service, limit the frequency of the alerts to monthly. Visit: http://www.google.com/alerts

If you would like all 10 then pop on over TO OUR FACEBOOK PAGE and ‘Like’ us, simple as that.

How to Improve Your Google Rankings…

Another good article from Social Media Examiner

If your interested in learning how to improve your search engine rankings then Social Media Examiner have written a good article along the general theme of: You need to publish good quality content that users will want to read, enjoy and share if you want to rank highly with search engines.

SEO is about making Google love your site, Google want their users to get high quality sites from their searches. If you offer good quality content the Google will want your site at the top. Pretty simple isn’ it? Anyway, Social Media Examiner list 7 key ways to improve your Google rankings:

  1. It’s all about the user
  2. Content: Focus on quality over quantity
  3. Links: Focus on quality over quantity
  4. Make the most of social media, social sharing and social search
  5. Let the search engines know you’re there
  6. The truth behind duplicate content
  7. Don’t overdo the advertising

READ THE FULL ARTICLE HERE.

Before you go it’s also worth taking a look at this article from Search Engine Land, the original source of the ‘Search Engine Periodic Table.’

Search Engine Land

 

Generate Your Own QR CODES

It couldn’t be easier!

Just thought we would share with you a good QR code generator, just in case you haven’t come across one yet. QR codes are a simple way to share information and they are becoming more and more common in everyday media. All you have to do is zap them a smart phone app and hey presto! You have captured the information contained within it, usually a web link. Try out some of ours below then head over to QR Stuff to get your own.

MW marketing QR Codes

 

Buttons Buttons Buttons

Even more options for sharing

You may have noticed that both Google and Twitter have launched additional buttons for tagging and following direct from your site. There is a good article at Social Media Examiner that goes over the updates in more detail. If you take a look at the sidebar on this site you will see the buttons we use. If you want to get your own the links are as follows:

TWITTER FOLLOW


TWITTER TWEET


FACEBOOK LIKE AND SEND


GOOGLE PLUS ONE

 

 

‘This is Fun’ Secure Forever

Upgrade your passwords

Not really online marketing as such but we thought this was worthwhile sharing material. Like it or not there are plenty of people online who are obsessed with cracking your passwords; usually just for the hell of it. At best this can be very inconvenient and at worst it can lead to losing your hard work, your money and your confidence in the World Wide Web.

Take a look at the graphic below showing how using 3 simple words is much more effective than using 2. It’s as easy as that!

Security companies and IT people constantly tells us that we should use complex and difficult passwords. This is bad advice, because you can actually make usable, easy to remember and highly secure passwords. In fact, usable passwords are often far better than complex ones.

The full article provides some useful advice