All posts tagged Google

Growing Business Online Training

Posted
18/05/2012
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Marketing Tips
Online Marketing
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Another Google backed scheme

A little while ago WE WROTE ABOUT a Google backed scheme called GET BRITSH BUSINESS ONLINE. The scheme offers businesses a free domain name and website and was a collaboration with BT, Google, E Skills and Enterprise UK. Google have just launched another scheme this time in partnership with Pearson called GROWING BUSINESS ONLINE TRAINING. It is an online training package for businesses about best practice for being online.

The video below explains things in more detail, when you sign up you get the first module for free and then you can purchase the remaining modules for £99.

Google Talks About Ranking Signals

Posted
18/04/2012
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Marketing Tips
Online Marketing
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Useful videos from Google Webmaster help

We came across this first video a couple of weeks ago. We decided to share it because it is further reinforcement (From Google themselves!) that the world of SEO can be over focused on the type of details that should not be your priority, i.e. key word density. Continue Reading

Useful Points from Google

Posted
10/04/2012
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Marketing Tips
Online Marketing
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Images and flash on your website

Interesting video from Google, they are answering a question about what you should do if you don’t have much text on your website. The main focus is on how you can enhance images (In terms of helping with search engine rankings) by adding a good description and some useful additional text, or ‘alt text’.

Google cannot see what a photo is so unless they are described within the filename and the text around the photo then they are simply a black hole on your site, this won’t necessarily go against you but you want score any points when it comes to your search engine rankings. The video also goes onto describe the best way of using flash on your site and that embedding text in images is a bit of a wasted opportunity.

Farmers and Google Adwords

Posted
13/03/2012
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Marketing Tips
Online Marketing
Social Media
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Nice story from Google

Google are highlighting Google AdWords success stories with an emphasis on local. The video below tells the story of Macbeth’s Butchers. Appreciate Google are blowing their own trumpet but it does show that making an effort with your online marketing can pay dividends. Just a bit of thought and attention to content can be enough to make the difference. Take a look below at the search engine result in Google…

Search results from Google

A Lesson About Panda’s

Posted
06/02/2012
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Infographics
Online Marketing
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And how they help fight spam!

Would you like to know more about Google Panda? Came across this info graphic at Search Engine Journal (Originally posted by Single Grain, if you have a few minutes its worth reading, especially the bit near the bottom about ink tactics that still work.

Infographic Explaining Google Panda

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