All posts tagged Marketing Tips

Growing Business Online Training

Posted
18/05/2012
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Marketing Tips
Online Marketing
Video
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Another Google backed scheme

A little while ago WE WROTE ABOUT a Google backed scheme called GET BRITSH BUSINESS ONLINE. The scheme offers businesses a free domain name and website and was a collaboration with BT, Google, E Skills and Enterprise UK. Google have just launched another scheme this time in partnership with Pearson called GROWING BUSINESS ONLINE TRAINING. It is an online training package for businesses about best practice for being online.

The video below explains things in more detail, when you sign up you get the first module for free and then you can purchase the remaining modules for £99.

Useful Points from Google

Posted
10/04/2012
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Marketing Tips
Online Marketing
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Images and flash on your website

Interesting video from Google, they are answering a question about what you should do if you don’t have much text on your website. The main focus is on how you can enhance images (In terms of helping with search engine rankings) by adding a good description and some useful additional text, or ‘alt text’.

Google cannot see what a photo is so unless they are described within the filename and the text around the photo then they are simply a black hole on your site, this won’t necessarily go against you but you want score any points when it comes to your search engine rankings. The video also goes onto describe the best way of using flash on your site and that embedding text in images is a bit of a wasted opportunity.

LinkedIn Tips

Posted
02/04/2012
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Marketing Tips
Online Marketing
Social Media
Video
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Now much easier to find people you might know

Last week LinkedIn announced that it was making improvements to how you find people you may know. Basically they have improved the overall look and feel of the process and added a few slicker functions. We came across this info on Social Media Examiner by the way. The news from LinkedIn although interesting is hardly earth shattering but we did think that their video tips were worth a mention.

The LinkedIn YouTube Channel is full of short useful videos on getting more from your profile. They are a bit basic but deliberately so as many people do not take full advantage of all the features that are offered and often don’t take the time to complete their profile. A few of the videos are below for your to check out and please ask yourself when was the last time you updated your profile?.

Are You Ready?

Posted
30/03/2012
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Marketing Tips
Online Marketing
Social Media
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Facebook timeline is now compulsory for business

A couple of weeks ago we wrote about the changeover for Facebook Business Pages, as of today we will all be using the new timeline whether we like it or not. At the time or writing the previous article we hadn’t changed the MW marketing page but we did manage to get round to it before the deadline. As usual with Facebook there are some good things and some not so good things, for example you get a nice big image to use for your landing area (See MW marketing example below) but you are restricted to the content you can display in it, i.e. no special offers or call to action.

Useful links:

Social Mouths, this article gives a good breakdown of the changes taking place.
Facebook rules, the do’s and don’ts for business owners.

Great Use of Video

Posted
20/03/2012
Categories
Online Marketing
Social Media
Video
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This is worth watching!

This may be the best business video we have ever seen, very creative and packed full of ideas that other small businesses could pick up on. The face to face commentary makes you feel as though you know the guy and you certainly can’t help liking him. He digs at the ‘Higher Price Brand’, makes you feel as though you are supporting a real business and overall does an excellent job of getting the product message across.

We found it on Build a Little Biz, but please pop on over to Dollar Shave Club to take a look, enjoy.

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