All posts tagged Marketing Tips

Google Keywords Magic Formula!

Posted
31/01/2012
Categories
Blogs and Blogging
Marketing Tips
Online Marketing
Video
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Disclaimer: THERE IS NO MAGIC FORMULA

As with most SEO subjects there is a lot of misinformation surrounding the percentage of keywords you should include within your website text. The video below is a good, simple explanation direct from Google, in summary:

  1. No hard and fast rules when it comes to keyword percentages
  2. It can vary by site, subject and area
  3. You should mention your keyword 2 maybe 3 times, after that it is diminishing returns
  4. Repeat the keyword to much and your in danger of doing more harm than good
  5. Make sure you have good, relevant copy and add keywords in a natural way
  6. Ask someone to read your text to double check that it does sound natural

How do You Get MORE Retweets?

Posted
06/12/2011
Categories
Infographics
Social Media
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5 proven ways from Dan Zarrella

We are always looking for new sources of good info to share, just started reading this blog and thought this info graphic was worth sharing based on the fact that the research seems sound and it is really easy to understand. If you pop on over to the original post on Dan Zarrella’s blog you can check out where the figures came from.

More importantly start to incorporate these ideas into your daily twitter schedule, focus on one or two points until you don’t have to think about them anymore and they just become habit, then move on to some of the others. Twitter like all Social Media is about sharing good content that YOUR audience will engage with but you may as well give yourself a helping hand along the way and use some of these tips.

Google + Resources

Posted
13/09/2011
Categories
Marketing Tips
Social Media
Comments
1 Comment

Loads of useful Google+ stuff

To be honest we haven’t done much with our Google+ Page just yet but we are going to get round to it because our clients are asking more and more questions. In the meantime this is a great article from Social Media Examiner packed with great advice from the pros. The articles covers the following topics…

  1. What’s Google+?
  2. How to Get Started on Google+
  3. What Businesses Need to Know About Google+
  4. What’s Different in Google+
  5. How to Find Friends
  6. How to Get the Most Out of Google+
  7. Google+ Tips
  8. Connect Google+ With Other Social Platforms
  9. Resources from Google
  10. Other Resources to Find People and Events
  11. WordPress plugins

Read the article on Google+ here.

Collect Videos on YouTube

Posted
31/07/2011
Categories
Marketing Tips
Online Marketing
Social Media
Video
Comments
1 Comment

Very straightforward to do

If we want to post something onto our website such as images (Large ones normally) or video we often store them externally and then simply embed. Take a look at the video below; it is stored on our YouTube channel and we simple copy and past the embed code, very straightforward.

Why?

Storage is one thing, but the main reason is to set up a reference point online that links back to our website, we tend to favour YouTube but you can use Vimeo as well. (There are plenty of other services out there) YouTube allows you to brand your channel and add a description and logo. We don’t make many videos but we do add useful stuff to our channel for our clients. Thats it really, just a matter of good housekeeping with some SEO benefits.

Visit MW marketing on YouTube

BTW: You can make your own ‘Search On’ video, try searching on Google to find the link!

Why do Blogs Fail?

Posted
25/07/2011
Categories
Marketing Tips
Online Marketing
Social Media
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Social Media Examiner have 7 reasons why

It seems that lots of blogs fail and only a few succeed but in reality many many blogs do well in their chosen field or niche.  Sure we all know about the big boys but try searching on some hobbies or interests to see how many well put together and interesting blogs are available.  You may be pleasantly surprised!

However, there are loads and loads that fail, WHY?  7 reasons listed below:

  1. It’s all about you
  2. You’re overselling
  3. You’re not embracing outside experts
  4. You don’t produce useful information
  5. You haven’t made it easy for people to share
  6. You aren’t engaging people
  7. You’re not giving people a reason to return

READ THE FULL ARTICLE HERE

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