Very simple story behind this post but please take a few minutes to watch the video below, it is well worth your time. Advertising agency BBDO Toronto were asked to produce an advert for the Canadian Paralympic Committee designed to inspire and inform young disabled athletes of the options available to them. If your asking us they have done a very good job, especially on the inspiration point. You can read more Continue Reading
Another info graphic that we found on Wall Blog, originally developed by Hub Spot. After almost 15 years in marketing we have seen some changes but it’s nice to look even further back at how it all began, let us know your favourite era, comments below please.
This is worth reading, pop over to Mashable for the full article. Mashable post a lot of useful articles, hints and tips so it is worth subscribing but we thought should share this one. Top 5 web design mistakes made by small businesses are:
Agree or disagree? Read the full article for a good explanation of each and some advice on best practice.
We recently joined up to our local Chamber of Commerce in Hounslow and although we thought it would be useful to network a bit more and to get to know local businesses we assumed it might take a bit of time (And effort) to get fully involved and to see any tangible benefits. However, gladly we were wrong as tomorrow we get the chance to run a help desk style session at a networking business lunch.
During the regular networking session business owners can spend 10 minutes talking to us about online marketing, website challenges etc. Or put another way we get 10 minutes to listen to them to see if we can help them out with anything. Thought it was worth sharing as membership fees are modest and Hounslow Chamber offers:
The Chamber helps business grow by providing networking and marketing opportunities and by becoming the voice of business in the area. We have close contacts with West London Business and other business groups. This allows us to lobby on local business issues. The influence of the Chamber is acknowledged by the Borough Council, which consults us on many matters that effect local businesses.
At MW marketing we like to think we take a pragmatic, sales focused view to the advice we give to our clients. One of the influences on our approach was the inspiration behind the recent TV series phenomena ‘Mad Men’; Rosser Reeves.
Rosser Reeves was a hugely successful advertising executive and pioneer of television advertising. He believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter.
Reeves generated millions for his clients, the Ted Bates agency where he rose to chairman. His ads were focused around what he called the unique selling proposition, the one reason the product needed to be bought or was better than its competitors. These often took the form of slogans such as M&M’s ‘melt in your mouth, not in your hand’
Reeves pointed out that to work, advertising had to be honest. He insisted the product being sold actually be superior, and argued that no amount of advertising could move inferior goods. He also disagreed that advertising was able to create demand where it did not exist, he believed it was a waste of money to claim uniqueness that doesn’t exist, because consumers will soon find out, and they won’t come back to the brand.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
No, sir, I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell.
Unless a product becomes outmoded, a great campaign will not wear itself out.
You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.
Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
