At MW marketing we like to think we take a pragmatic, sales focused view to the advice we give to our clients. One of the influences on our approach was the inspiration behind the recent TV series phenomena ‘Mad Men’; Rosser Reeves. Rosser Reeves was a hugely successful advertising executive and pioneer of television advertising….
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Another good article from Mashable… 5 good tips for getting the most from Twitter for business; my favourite and the simpliest: Reward Loyalty Tasti D-Lite’s initiatives are defining the social media loyalty program. A huge part of their strategy is automatically rewarding customers with TreatCards when they tweet about the brand. It’s also an important part of…
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