Tag Archive: Marketing

Web Design Mistakes Made by Small Businesses

Top 5 in no particular order This is worth reading, pop over to Mashable for the full article. Mashable post a lot of useful articles, hints and tips so it is worth subscribing but we thought should share this one. Top 5 web design mistakes made by small businesses are: Poor navigation No clear calls…

Chambers of Commerce

This is nothing to do with online marketing! We recently joined up to our local Chamber of Commerce in Hounslow and although we thought it would be useful to network a bit more and to get to know local businesses we assumed it might take a bit of time (And effort) to get fully involved…

Sales Focused Marketing

At MW marketing we like to think we take a pragmatic, sales focused view to the advice we give to our clients.  One of the influences on our approach was the inspiration behind the recent TV series phenomena ‘Mad Men’; Rosser Reeves. Rosser Reeves was a hugely successful advertising executive and pioneer of television advertising….

5 Unique Ways to use Twitter for Business

Twitter_1

Another good article from Mashable… 5 good tips for getting the most from Twitter for business; my favourite and the simpliest: Reward Loyalty  Tasti D-Lite’s initiatives are defining the social media loyalty program. A huge part of their strategy is automatically rewarding customers with TreatCards when they tweet about the brand. It’s also an important part of…

Advertising, Cutting the Costs

Fortune favours the bold! While working for one of the UK’s fastest growing organisations in the automotive sector we were becoming more and more concerned with the level of advertising expenditure.   In particular a leading weekly publication for C2C and B2C buying and selling. After much debate we cancelled all advertising with this publication. Expenditure…