All posts tagged Online Marketing

Useful Points from Google

Posted
10/04/2012
Categories
Marketing Tips
Online Marketing
Video
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Images and flash on your website

Interesting video from Google, they are answering a question about what you should do if you don’t have much text on your website. The main focus is on how you can enhance images (In terms of helping with search engine rankings) by adding a good description and some useful additional text, or ‘alt text’.

Google cannot see what a photo is so unless they are described within the filename and the text around the photo then they are simply a black hole on your site, this won’t necessarily go against you but you want score any points when it comes to your search engine rankings. The video also goes onto describe the best way of using flash on your site and that embedding text in images is a bit of a wasted opportunity.

58 Million Sites Run on WordPress

Posted
04/04/2012
Categories
Blogs and Blogging
Online Marketing
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And counting…

We develop websites using WordPress. Why? Because we believe it’s the best tool available to put our clients in control of their online presence, they can happily add content and update their site as they see fit with minimal help from a web developer. Anyway, we came across some interesting stats at WPMU about the popularity of WordPress and thought they were worth sharing:

Wordpress Logo in Banner

  • WordPress 3.3 has been downloaded over 12 million times
  • The latest version of the software was released on 12 December 2011, making that an average figure of 105,263 downloads per day
  • 16% of all websites run on WordPress in 2012. That’s an estimated 58,000,000 sites
  • Indonesians are the most prolific WordPress users on the planet. WordPress is the 8th most popular website in Indonesia. By contrast, it’s the 21st most popular in the United States, and 18th in the United Kingdom
  • WordPress holds 53.8% of the market share for Content Management Systems
  • Over half of all webmasters using any kind of CMS have chosen WordPress
  • Joomla, the closest competitor to WordPress in terms of popularity, holds just 9.2% of the CMS market. Drupal sits in third place with 6.7%
  • WordPress has been translated and localized into at least 73 different languages. This has been achieved entirely on a volunteer basis, by passionate WordPress users in all parts of the world
  • There are 19,017 plugins freely available in the WordPress Plugin Directory
  • Altogether, these plugins have been downloaded over 285,000,000 times
  • Over 20,000 people make their living with WordPress. Developers, designers, consultants, bloggers and countless other professionals use their WP skills to put bread on the table
  • Speaking of which, WordPress skills are in higher demand than ever. According to the latest Online Employment Report at Elance, WordPress programmers rank second place on a list of the 100 most sought-after freelance professionals

Let us know if you have any more facts and figures on WordPress, just drop them into the comments below.

LinkedIn Tips

Posted
02/04/2012
Categories
Marketing Tips
Online Marketing
Social Media
Video
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Now much easier to find people you might know

Last week LinkedIn announced that it was making improvements to how you find people you may know. Basically they have improved the overall look and feel of the process and added a few slicker functions. We came across this info on Social Media Examiner by the way. The news from LinkedIn although interesting is hardly earth shattering but we did think that their video tips were worth a mention.

The LinkedIn YouTube Channel is full of short useful videos on getting more from your profile. They are a bit basic but deliberately so as many people do not take full advantage of all the features that are offered and often don’t take the time to complete their profile. A few of the videos are below for your to check out and please ask yourself when was the last time you updated your profile?.

Are You Ready?

Posted
30/03/2012
Categories
Marketing Tips
Online Marketing
Social Media
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Facebook timeline is now compulsory for business

A couple of weeks ago we wrote about the changeover for Facebook Business Pages, as of today we will all be using the new timeline whether we like it or not. At the time or writing the previous article we hadn’t changed the MW marketing page but we did manage to get round to it before the deadline. As usual with Facebook there are some good things and some not so good things, for example you get a nice big image to use for your landing area (See MW marketing example below) but you are restricted to the content you can display in it, i.e. no special offers or call to action.

Useful links:

Social Mouths, this article gives a good breakdown of the changes taking place.
Facebook rules, the do’s and don’ts for business owners.

A Very Big QR Code

Posted
28/03/2012
Categories
Marketing Tips
Online Marketing
Social Media
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42 feet to be precise and it’s on the roof of the Facebook HQ

We haven’t read much on QR codes recently but we did come across this story on Design Taxi today and thought we would share it. You can read the original article and the details on why Facebook painted a QR code on it’s roof at Tech Crunch, the team behind the QR code at Facebook also posted Some Videos of them in action.

If you scan the QR code (It does work, we tested it) you will be sent off to a Coming Soon page, we will have to wait and see to find out what will appear but Facebook are promising us that it will be something ‘Really Cool’.

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