How to Improve Your Google Rankings…

Another good article from Social Media Examiner

If your interested in learning how to improve your search engine rankings then Social Media Examiner have written a good article along the general theme of: You need to publish good quality content that users will want to read, enjoy and share if you want to rank highly with search engines.

SEO is about making Google love your site, Google want their users to get high quality sites from their searches. If you offer good quality content the Google will want your site at the top. Pretty simple isn’ it? Anyway, Social Media Examiner list 7 key ways to improve your Google rankings:

  1. It’s all about the user
  2. Content: Focus on quality over quantity
  3. Links: Focus on quality over quantity
  4. Make the most of social media, social sharing and social search
  5. Let the search engines know you’re there
  6. The truth behind duplicate content
  7. Don’t overdo the advertising

READ THE FULL ARTICLE HERE.

Before you go it’s also worth taking a look at this article from Search Engine Land, the original source of the ‘Search Engine Periodic Table.’

Search Engine Land

 

More About QR Codes

They are proving popular

Last week we wrote an article about QR codes which has become one of our most popular posts this month. SInce then we have been noticing more and more information being posted about QR codes and whilst travelling home on the train one evening there was an advert in the Evening Standard that had no contact / referral details apart from the QR code. So we thought we would gather together a few of the QR related news items we have seen so far this week, but first:

What is a QR code?

From Wikipedia

A QR code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.

3 things we have noticed about QR codes this week…

Number one is 10 ways to use QR codes:

  1. Coupons – QR Codes are a fantastic way to get coupons into the hands of consumers and can be placed on products, shelves, point-of-sale or even on signage outside the store.
  2. Consumer advice and information – QR Codes don’t just have to provide discounts and savings. They can be placed alongside products to provide additional information. For instance, wine sellers might place a QR Code alongside various varieties advising which foods they best accompany.
  3. Competitions – QR Codes can instantly enter a consumer into a competition, or take them to a web page where they can register for prizes.

See the full list at Biz Report

Second is a video that was shared with us by a great design agency we have worked with for a lot of years, eclipse creative.

And last but by no means least an infographic we saw on Mashable

 

 

Article Marketing as an SEO Strategy? (Video)

Should you focus on using article marketing?

Blogging Tips

26 ways to enhance your blog content

Looking for some tips on how you can squeeze a bit more from your blog? The hard part as always is to find something useful to write about or share but there are also many other factors that can help determine your blog posts success.

Numbers in Titles: Research has shown that “when a title contains a number, it gets more attention.”

Take a look at 26 ways to enhance your blog over at Social Media Examiner. Also thought that you might find this infographic useful, it’s from How to Make my Blog. Lets us know your thoughts.

Infographic

Illustrated Guide to Crawling & Indexation

Taken from an interview with Matt Cutts

Posted 6 tips (In diagram form) to our Facebook page last year on how a search engine (Google) crawls and indexes your website and how you should respond to it. They are worth a look if you are trying to determine what to look out for when developing content for your website. First one is below, enjoy!

VIEW ALL THE PICTURES ON OUR FACEBOOK PAGE

I came across the original post on SEO MOZ, take a look.