Toys Not Targeted at Children

Model brand Hornby targets adults

Came across this article on Marketing Week’s Website and thought it was worth sharing. Model brand Hornby is to launch its first ever brand campaign and it’s aiming it at adults rather than children! Sky Sports and ESPN will replace the normal children’s’ TV spots and ads will also run in cinemas. Logos for all of the companies brands will appear at the end of the advert, can you remember them all? Check out the video below to see if you were right…

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Mark Wardell is owner and Managing Director of MW marketing. After nearly 15 successful years in Sales and Marketing Mark now provides practical advice and hands on help to small and medium size businesses that want to get more from the World Wide Web.

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