They are proving popular
Last week we wrote an article about QR codes which has become one of our most popular posts this month. SInce then we have been noticing more and more information being posted about QR codes and whilst travelling home on the train one evening there was an advert in the Evening Standard that had no contact / referral details apart from the QR code. So we thought we would gather together a few of the QR related news items we have seen so far this week, but first:
What is a QR code?
A QR code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.
3 things we have noticed about QR codes this week…
Number one is 10 ways to use QR codes:
- Coupons – QR Codes are a fantastic way to get coupons into the hands of consumers and can be placed on products, shelves, point-of-sale or even on signage outside the store.
- Consumer advice and information – QR Codes don’t just have to provide discounts and savings. They can be placed alongside products to provide additional information. For instance, wine sellers might place a QR Code alongside various varieties advising which foods they best accompany.
- Competitions – QR Codes can instantly enter a consumer into a competition, or take them to a web page where they can register for prizes.
Second is a video that was shared with us by a great design agency we have worked with for a lot of years, eclipse creative.
And last but by no means least an infographic we saw on Mashable