Users are more interested than you think.
You may have come across online marketing folk talking about NAP; Name, Address and Phone Number. They are simply advocating an approach whereby you ensure your contact details appear around your website and not just on the contact page.
Whilst this is commendable (and something work actioning) it is also important to make sure that your actual contact page is fit for purpose. Users want to get in touch with you via your website and it needs to be easy.
Some basic rules for your contact page:
- Phone number is essential, mobile only is fine and it reflects a personal touch
- Email address, the link should open the email and you can add a subject for tracking purposes if you want
- Opening hours if relevant
- Social media links if clients can use these for contacting you
- Try not to have too many contacts, accounts, sales, marketing etc, always have general contact details available
It goes without saying that all methods of contact need to be monitored and answered, try testing them out yourself to see if the team are picking up on the enquiries. And for what it is worth in my opinion you should never have a donotreply@ email address, you wouldn’t have a do not answer phone number!
Our contact page
Take a look at the actual page or the version created below.
Contact MW marketing
Monday to Friday 8:00 am – 6:00 pm, Saturday and Sunday 11:00 am – 2:00 pm