The Importance of customer service continues to rise
It seems that it is now acceptable to complain by simply posting a message on twitter with an @thecompanyname included. No more letter writing or phone calls, simply put your complaint into a public space and expect a response. The landscape has changed and it is up to companies to monitor digital channels and respond to any feedback they might find.
How do you go about doing this? There are some useful resources on the topic of customer service over at YOUR BETTER BUSINESS, one of them being the infographic below so if you would like to learn a bit more then simply head on over.