Another good article from Mashable… 5 good tips for getting the most from Twitter for business; my favourite and the simpliest:
Tasti D-Lite’s initiatives are defining the social media loyalty program. A huge part of their strategy is automatically rewarding customers with TreatCards when they tweet about the brand. It’s also an important part of their plan to build brand awareness so that they can open more stores across the United States. Starbucks has similar notions around loyalty and social media and is experimenting with Foursquare for that purpose.
Both companies have recognised that there is real business value every time a customer or fan shares their purchase behaviors with their friends. If you can find a way to automatically reward loyalty for Twitter-sharing, you’ll be motivating your audiences to spread your message for you. It’s a win-win for everyone, as long as you carefully consider the image of your customer and the message they push out to their followers.