More choice online can lead to more users leaving your site before buying
The growth in price comparison sites, voucher sites and general availability of information means that it is easier then ever before ‘Find a Better Deal’ than the one we have in front of us. This is one of the many factors that lead users to abandoning their shopping cart before purchasing. The infographic below gives a good overview of the reasons users abandon your site before buying and offers some advice on keeping them there!
This infographic was taken from KissMetrics Marketing Blog, it’s well worth checking out for further tips on this subject.