Make the most of email marketing
I get asked a lot about email marketing and I still believe it is by far the most important part of your online / digital marketing strategy. It still surprises me that many organisations don’t have a clear programme and more often than not are not event taking advantage of their own database.
That aside if you are in the market for improving the number of contacts in your database then think about the following:
- Make sure you an opt in box on your website
- Use a light box or pop up box
- Capture email details at the end of your posts
Take a few minutes to read the full list with details and examples at SOCIAL MOUTHS, it’s worth a visit.